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![[The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!] [By: Gary Keller] [January, 2004]](https://cdn.blogweb.me/1/41ci_Ox87tp_L_SL_160_1b6294d08d.jpg)
[The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!] [By: Gary Keller] [January, 2004]
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Selling your home is one of the biggest financial decisions you’ll ever make. Whether you're upgrading, downsizing, or relocating, choosing the right real estate agent can mean the difference between a quick, profitable sale and a stressful experience. But how do you find the best realtor to sell your house?
In this article, we’ll walk you through step-by-step how to find a top-performing real estate agent who knows your market, understands your needs, and can deliver results.
1. Start With Research
Use real estate platforms like:
- Zillow
- Realtor.com
- Redfin
- Google Reviews
Look for agents with strong reviews, active listings in your area, and a proven sales history. You want someone who’s not just licensed-but experienced and knowledgeable in your specific neighborhood and price range.
2. Ask the Right Questions
Once you’ve shortlisted a few agents, schedule interviews. Key questions to ask:
- How many homes have you sold in my neighborhood?
- What’s your average days on market?
- What’s your list-to-sale price ratio?
- What is your marketing strategy?
- How will you communicate with me throughout the process?
Their answers will give you a good sense of their competence, approach, and whether they're a good fit.
3. Look for Local Expertise
The best realtors know the neighborhood-the schools, the recent sales, the buyer trends. They can help you set a realistic price, stage your home effectively, and time your sale to maximize profit.
Pro Tip: Choose an agent who has sold homes like yours (same type, condition, and price range) in the last 6–12 months.
4. Evaluate Their Marketing Strategy
Selling a house isn’t just about putting a sign on the lawn-it’s about marketing. Ask:
- Do they offer professional photography and video?
- Will they list on the MLS and third-party sites?
- Do they run digital ads or social media campaigns?
- Can they help with staging or virtual tours?
An agent with a strong marketing plan will get your home in front of more buyers-and potentially drive multiple offers.
5. Check Credentials and Contracts
Make sure your realtor:
- Is licensed and in good standing with your state’s real estate board.
- Has no major disciplinary actions or complaints.
- Offers a clear and fair listing agreement, including commission details and contract duration.
Be wary of long-term contracts or agents who pressure you to sign before you're ready.
6. Trust Your Gut (and the Data)
You’re going to work closely with this person, so communication style and trust matter. If an agent feels pushy or doesn’t listen to your concerns, they might not be the right fit-even if they look good on paper.
Use both logic and intuition when making your final decision.
Final Thoughts
Finding the best realtor to sell your house is worth the effort. A skilled, trustworthy agent can help you navigate the selling process smoothly, avoid costly mistakes, and walk away with the best possible deal.
Take your time, do your homework, and don’t settle-your home deserves a top-tier selling experience.